The internet has become indispensable over the past few decades. Whether it’s to research for school or look for recipes, it’s used for everything by everyone. Search engines, in particular, have become undeniably important.
A study has found that 88% of adults in the UK use a search engine at least once every day. Because of this, it’s not far-fetched to think that people’s introduction to your business is through your website. Check out these three tips to improve your website for a good first impression:
1. Use Multimedia
Whether you run a business in London or Manchester, you will benefit from corporate video production. You can add well-made videos to make your website more engaging. Having a video or two would instantly make people want to spend more time on your website. Nothing will make potential clients lose interest faster than bland walls of text.
A website is supposed to provide valuable information and entice people to buy. But you can still be informative while having some flair and creativity in your layout and design. Website hosts are usually HTML-enabled, which means you can incorporate videos, photos and audio files to your web pages.
2. Incorporate SEO
You don’t have to resort to paid ads to get clicks to your website. You can get free organic traffic by using proper SEO techniques. First, type a keyword relevant to your business on a search engine like Google. You will be directed to the SERP or search engine results page. If you spot your competitors’ sites ahead of yours, compare the difference between your websites. Do their pages have more information than yours? Do they have more reviews? Is their site mobile-friendly? Those are all crucial factors for a good position on Google.
Next, target the right keywords using a keyword research tool like Ubersuggest. Say, you sell tickets for a Harry Potter tour, type in keywords related to Harry Potter and Warner Bros Studio. The research tool will reveal the keywords with a high search volume or keywords often used by those who search for Harry Potter tickets and other related topics online.
Keep in mind, though, that you don’t always have to select the term with the highest search volume. If you’re a local business like a medical practice, it’s better to tailor your content. For instance, you can insert “ear doctor in Manchester” into your website content. Think about it: people will search for services near them, not just Google about a doctor.
Lastly, use keywords in your web content naturally. Don’t force grammatically incorrect terms because these can lower your website’s position on the SERP.
3. Be Informative
It’s not always about the hard sell. Sharing relevant information can boost your site’s traffic and build trust among clients. If you sell farming equipment, write about how tractors should be cleaned. If you teach photography, publish content about the pros and cons of various types of cameras. The more time people spend on your website, the better. This way, you’re also establishing yourself as an authority in your field.
Websites have become the cornerstone for many businesses. In recent years, they have been used as a tool to attract new customers and build up sales. The best thing about it is the unparalleled accessibility. You can reach people from all over the world with a well-constructed and thought-out website. You just have to learn and commit to improving it.